Why Choosing the Right Agency Is a Big Deal
Hiring a Facebook Ads agency can either be the best decision you make this year… or a painfully expensive lesson. When it works, you see more sales, more visibility, and serious growth. When it doesn’t, it’s a whole lot of ad spend going nowhere fast.
If you’re running an ecommerce brand, choosing the right partner becomes even more critical. A good ecommerce Facebook ad agency doesn’t just run ads, they understand how to sell products, test creatives, and scale what works.
This isn’t about being picky. It’s about being smart. Here are the questions that’ll help you spot the pros and dodge the amateurs.
1. How Long Have You Been Doing This?
Experience matters. Especially when it comes to Facebook’s ever-changing ad platform.
Ask straight up:
- How long have you been running Facebook ads?
- Have you worked with ecommerce brands like mine?
Running ads for a local gym is very different from scaling a Shopify store. If you’re in ecommerce, look for agencies that’ve actually worked with product-based businesses and can show real results, like ROAS, conversions, and customer acquisition costs.
You’re not looking for theory here. You’re looking for receipts.
2. What’s Your Game Plan?
If their strategy sounds like “we just boost posts and see what happens,” run.
Ask how they approach:
- Campaign planning
- Audience targeting
- Creative testing
For ecommerce, you need someone who understands funnels, from cold traffic to retargeting to post-purchase. A solid ecommerce Facebook ad agency will talk about audience segmentation, different ad types for different stages, and constant testing.
And don’t forget to be creative. Are they testing different headlines, images, and offers? Or running the same static ad for months? You want a team that’s always experimenting to find what works best.
3. Who’s Actually Running My Account?
A lot of agencies pitch you with the senior team but hand you off to the interns once you sign. Don’t let that slide.
Ask:
- Who will be managing my account day to day?
- How experienced are they with ecommerce campaigns?
- Will I get regular updates or be left in the dark?
Weekly calls, Slack channels, and quick replies are signs of a good working relationship. If they ghost you once the contract’s signed, you’ve got a problem.
4. How Do You Track Results?
Look, ROAS is great but it’s not the only thing that matters. Ask what metrics they actually track. A good answer includes things like:
- Cost per add to cart
- Checkout conversion rates
- Average order value
- New vs. returning customers
And when do they share those insights? You want weekly or at least biweekly reports. Not monthly “trust us, it’s working” updates.
Better yet, ask to see a sample report. If it’s just a raw export from Ads Manager, keep looking. A good agency gives you insight, not just data.
5. What’s the Deal with Pricing and Contracts?
Ah yes, the money talk. Don’t be shy. Ask:
- Do you charge a flat fee, percentage of ad spend, or performance-based?
- What’s included in the fee is just management, or creative too?
- Can I pause or cancel anytime?
If they hit you with a 6-month contract and vague pricing, that’s a red flag. Especially in ecommerce, where campaigns change fast. Look for flexibility and full transparency.
6. What Tools Do You Use and Do I Own the Ad Account?
Good agencies use solid tools to manage campaigns, track performance, and keep things running smoothly. If they can’t tell you what tools they use, they might not have a system at all.
But more importantly, make sure you own the ad account. Everything should run through your Business Manager. You should have full access to every ad, every report, every audience. If they want to run ads through their own account, it’s a no-go.
It’s your data. You should keep it.
7. How Do You Stay Ahead of the Curve?
Facebook (sorry, Meta) changes things all the time. What worked last month might not work today. So ask:
- How do you stay updated on platform changes?
- How often do you test new creatives or audiences?
- What’s your optimization process like?
Top agencies are constantly testing. Weekly creative refreshes, experimenting with new placements, adjusting bids, this stuff matters. A great ecommerce Facebook ad agency treats campaigns like living things, not set-it-and-forget-it jobs.
8. How Will You Understand My Brand?
You don’t want cookie-cutter ads. You want something that actually sounds like you.
Ask what their onboarding process looks like. Do they:
- Study your tone of voice?
- Review your product catalog?
- Ask about your bestsellers or profit margins?
Great agencies act like a true extension of your brand. They care about getting it right, not just getting it live.
Don’t Just Hire, Partner
At the end of the day, this isn’t just a contractor relationship. It’s a partnership. You’re trusting someone with your money, your brand voice, and your customers’ first impressions.
So ask the questions. Get the details. Pay attention to how they answer.
The right ecommerce Facebook ad agency will have no problem walking you through their process, their wins, and even their failures. Because they know that building trust is the first step to building great campaigns.
And remember, if something feels off, it probably is.
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